Shelby
Martin
Client Director & Agency Operations Leader
I build lasting client partnerships, lead multidisciplinary teams, and bring strategic clarity to complex creative work while keeping the joy of making something great alive.
10+
YEARS Agency Experience
55%
Revenue Growth Driven
∞
Spreadsheets Created
Adobe
SiriusXM
Medtronic
Abbott Labs
EY
Base Two
Scotts MiracleGro
Ohio State University
JPMorgan Chase
CarbonChain
KPMG
Adobe
SiriusXM
Medtronic
Abbott Labs
EY
Base Two
Scotts MiracleGro
Ohio State University
JPMorgan Chase
CarbonChain
KPMG
Strategic enough to see the whole board, human enough to move the pieces.
I’m an agency operations and client leadership professional with 10+ years in the creative industry. I’ve worked across brand, web, and digital product from small packaging projects to large multi-million dollar enterprise platforms. Across all types of work, I always maintain a focus on relationships, creative excellence, and long term opportunity for impact.
I thrive in the space between creative vision and business reality, making sure teams have what they need to do their best work and clients feel genuinely cared for.
I’m currently based in Columbus, Ohio and very experienced leading fully remote, distributed teams across time zones and disciplines.
Senior client partnership
Long-term account health and growth strategy alongside day-to-day delivery. Enterprise clients include Adobe, Medtronic, EY and SiriusXM.
Operations and growth
In my current role, I’ve built systems that enabled 55% revenue growth and 60% team expansion at Halftone Digital and was promoted to Director of Operations within 7 months.
Brand, web and product
End-to-end delivery across brand & campaign development, responsive web, app redesigns, and enterprise digital platforms.
Where I do my
best work
I bring together client leadership, delivery strategy, and creative operations in one role so things don’t fall through the cracks between those disciplines.
01
Client partnership and account leadership
Senior-level ownership of key accounts. Long-term relationship strategy, health monitoring, escalation management, and organic growth.
02
Digital product delivery
End-to-end production of web platforms, app redesigns, and enterprise tools across multi-stream, cross-functional teams.
03
Client partnership and account leadership
Led brand development, extension, and campaign production. Comfortable in packaging, web, video, and integrated environments.
04
Financial oversight
Experienced managing budgets from $100K to $3.5M. Fluent in forecasting, burn tracking, risk mitigation, and reporting.
05
Team leadership and resourcing
Built and scaled distributed teams. Implemented leveling frameworks, performance reviews, and staffing strategies that support retention.
06
Process and operations design
Defined delivery workflows, accountability systems, and communication structures from scratch.
Projects that made an impact
Adobe
Adobe · Halftone Digital
Enterprise Account Partnership
Senior account ownership for Adobe as a key enterprise client to the agency. Expanded the relationship from exclusively ad-hoc UX design support to a full program of product design projects and introduced a 6 person content team to the relationship to create beautiful content featured within the products we helped design, enabling 100% revenue growth within this account and 55% revenue growth for the agency overall. Oversaw delivery frameworks, creative standards alignment, and long-term growth strategy as Director of Operations.
Account Leadership
Enterprise
Base Two
Base Two · Bonfire Red
Brand Definition & Website Redesign
Account ownership and creative strategist for a brand definition effort for a boutique software firm. I oversaw delivery plans and functioned as the main creative strategist and copywriter. Also oversaw the extension of the newly defined brand to a fully responsive website design.
Account Leadership
Brand strategy
Copywriting
Website design
Scotts
Scotts MiracleGro · Bonfire Red
Brand Definition & Print
Account lead on the definition and extension of a subbrand for a new line of products launched by Scotts MiracleGro. Acted as primary account owner, creative strategist and liaison between partner agencies. Extended subbrand to a print campaign.
Brand strategy
Account Leadership
SiriusXM
SiriusXM · RocketAir
App Rebrand, Redesign & Design System Foundation
Senior account ownership for the agency’s primary client, SiriusXM. I oversaw the integrated Figma design system establishment and rebrand effort and the eventual extension of these pieces to a fully redesigned streaming app experience, launched November 2023.
Account leadership
Design systems
Visual rebrand
Product design
EY
EY · Code and Theory
Enterprise Digital Platforms
Delivery lead on large-scale digital platform and brand engagements. Managed budgets up to $3.5M with executive-level reporting, risk management, and multi-stream coordination.
Product
Brand
Enterprise partnerships
Medtronic
Medtronic · Halftone Digital
Long-Term Account Partnership
Long-term relationship management for a global medical technology leader. Part of a portfolio of enterprise accounts that drove 55% quarterly revenue growth.
Account growth
Enterprise
Let’s talk
Ready to work together?
Open to senior client leadership and operations roles at creative studios.